A New Day Video
Dunham-Bush, a manufacturer of specialty HVAC/R solutions for high profile facilities around the world, needed to ditch their old, fragmented brand image and develop a new unified, global image. Dunham-Bush decided to articulate their value proposition in a brand anthem video. “A New Day” lets people know that Dunham-Bush is a company that is committed to its people, both locally and globally. Additionally, a new logo was created to provide a bold visual that coincides with the feel of the company’s new image.