BRIGGS & STRATTON


Consistency is key

 

Global Brand Redesign


Briggs & Stratton felt that they needed to redefine their image to draw appeal as a global brand. The brand redesign for Briggs & Stratton expresses an appropriate tone and voice of a global brand, while still honoring their core values and legacy. By holding on to their values, Briggs & Stratton was able to keep their identity in addition to maintaining high industry standards.