Wigwam Mills

Brand Refocusing


Wig-L-Wam Wagon & Video

Longtime sock company Wigwam had a problem. 100 years old, family owned and American made – they were losing marketshare to newer, hip competitive brands. A rebranding shift focused on the fun, social experience that comes when your feet are “happy.” Enter the Wig-L-Wam Wagon. This fully integrated campaign involving user experience, social media, public relations, and digital gained buzz at well-attended events- such as college football games and triathlons around the country. At these events, people were able to let loose and literally dance their socks off. In utilizing multiple platforms, Wigwam was able to attract new customers and show them that happy feet do in fact make happy people.