Summerfest “Big Backyard” Marquee
Integrating a brand with its community is a strategy that allows companies to gain awareness and goodwill. Briggs & Stratton understands that even though they are important to Milwaukee as a business, they can always do more. The “Big Backyard” stage at Summerfest connects Briggs & Stratton to the community in a way that no lawn mower could. The “Big Backyard” has brought good times for over 20 years and looks to bring many more.