The farmer is the hero


Lifebloods Campaign

Case IH believes that the true heroes of their brands are their customers. Agriculture is a tough, uncertain way for people to earn a living, and Case IH’s customers – the producers – know that their equipment fluids play a big part in their operations. The “Lifebloods” campaign emphasizes the importance of using original fluids- engine oil, transmission fluids, & coolants- to keep their expensive equipment working.