Text-to-Offer Campaign
Carrying brochures around a trade show is a small, but irritating thing that attendees deal with. To make the trade show experience more convenient, Briggs & Stratton decided to go mobile. By creating a digital platform, Briggs & Stratton provided a unique and easy experience for users to access necessary information from their mobile devices. This subtle tweak to the trade show revealed to attendees that Briggs & Stratton really cares, and they are willing to prove it.
